PRIDEBILL
BOSTON COMMON · BOSTON, MASSACHUSETTS
ROAD OF RAINBOWS
BOSTON THEATER COMPANY
presents the 7th season of
Boston’s Pride Race.
SATURDAY, JUNE 12, 2027 · 10AM
2027 PARTNERSHIP PROGRAM
ROAD OF RAINBOWS, THE 7TH SEASON
Overture Pride Saturday on the Common
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Act I The race
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Act II The stage
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Act III The audience
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Act IV The partnership
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Curtain call Timeline and contact
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PRODUCED BY Boston Theater Company, a nonprofit
STAGE PROGRAMMING BY David Castillo
RACE OPERATIONS BY Conventures
OVERTURE
PEOPLE ON BOSTON COMMON ON PRIDE SATURDAY.
For the 7th year, Road of Rainbows opens Pride Saturday with a 5K, built by and for Boston’s LGBTQ+ community.
OVERTURE
Pride sponsorship is crowded, and most packages are one logo among dozens. The community can tell the difference: 64% of U.S. adults say companies’ Pride efforts are mostly performative.
01
A HANDFUL OF PARTNERS
Category exclusivity at the top levels. Your brand is not one logo among dozens.
02
AN ASSET, NOT A LOGO
Runners wear your shirt and bib, run through your arch and take your medal home.
03
IT GIVES BACK ALL YEAR
A one day event from a nonprofit that works all year. Partner money funds free entries, pays LGBTQ+ artists and supports year round programming.
SURVEY: SURVEYMONKEY, MAY 2024
ACT I: THE RACE
THE 5K
The only athletic event on Pride Saturday.
THE START
10am on Boston Common, an hour before the parade steps off.
3 LAPS
Past the festival and the crowd on every lap.
TIMED
Professional timing and results for every runner.
NO DIVISIONS
No gender categories. The top award is Best Dressed.
THE FINISH
As the parade and its crowd reach the Common.
ACT I: THE RACE
Three laps around Boston Common, along Beacon, Tremont, Boylston and Charles Streets.
The festival and Main Stage sit inside the loop, so runners pass them on every lap.
The Common is the center of downtown Boston, between Beacon Hill, Back Bay and Downtown Crossing, with two T stops on the course.
ACT I: THE RACE
01
Pay what you can
78% of 2026 runners ran free or subsidized, funded by partners.
02
Open to everyone
ASL interpreted and ADA accessible, with no gender categories.
03
Made by a theater company
Boston Theater Company, a nonprofit, with Pride 365 programming all year.
04
First Pride friendly
An easy way in for newcomers. Families welcome, from the Kids Rainbow Dash up.
ACT II: THE STAGE
9
HOURS, 9AM TO 6PM
ACT II: THE STAGE
Programmed by David Castillo
9:00 AM
Main Stage opens
Opening performance
10:00 AM
The Road of Rainbows 5K
Three laps of the Common
1:00 PM
Pride Outside
Drag, dance and live music
AFTERNOON
Orgullo Latino
Latin artists and performers
LATE DAY
Closing act, until 6:00 PM
Headliner to be announced
ACT III: THE AUDIENCE
30
median runner age
74%
aged 18 to 39
78%
ran free or subsidized, funded by partners
755
runners and walkers in 2026
RUNNER DATA: RUNSIGNUP, 2026
ACT III: THE AUDIENCE
APRIL TO JUNE
WGBH and Audacy, social and the Couch to 5K Series. 64% of 2026 runners signed up in the final 30 days.
JUNE 12
The race, nine hours on the Main Stage and 100,000+ people on the Common.
WEEKS AFTER
THE RUN
Finish photos, 360 videos and tagged posts, plus a recap for every partner.
ACT IV: THE PARTNERSHIP
Jordan’s grew from $1,000 in 2021 to $20,000. MGB has been on every bib since 2022.
Billing
Level
Price
Available
How your name appears
Title billing
Presenting
$50,000
1 open
Road of Rainbows presented by Your Company
Named billing
Star
$25,000
2 of 4 open
Your name on the Medal, Bib or Finish Line
Featured billing
Diva
$15,000
6 open
Your name on the Hydration Station, Photo Village and more
Ensemble
Icon
$5,000
Open
Logo and stage thanks, 10 bibs
Ensemble
Ally
$2,500
Open
Logo and stage thanks, 5 bibs
Ensemble
Friend
$1,000
Open
Logo on website and registration
ACT IV: THE PARTNERSHIP
IF YOUR GOAL IS
AWARENESS
Presenting, or the Start and Finish Line
Your name in the title, or in every finish photo.
IF YOUR GOAL IS
EMPLOYEES
Star, plus Pride Teams
A named asset for the brand, and 25 or 50 entries for your employee group.
IF YOUR GOAL IS
COMMUNITY
Access Fund or Kids Rainbow Dash
Your name on every free entry, or on the families’ race.
IF YOUR GOAL IS
SAMPLING
Icon level or Hydration Station
Your product in people’s hands on the Common.
Pride Teams for company and employee groups are sold separately, from $2,500.
ACT IV: FEATURED BILLING, SIX AVAILABLE
$15,000
Own one moment of the day. Each Diva partner also gets 4 social posts, a 10x10 on the Common and 25 bibs.
01
Hydration Station
Every water stop, staffed by drag performers.
02
Photo Village
Finish photos and a 360 booth, shared for weeks.
03
Access Fund
Pays for free and discounted entries, so anyone can run.
04
Kids Rainbow Dash
The race for the youngest runners and their families.
05
Drag Cheer Zone
The loudest stretch of the course.
06
Timing and Results
Every finish time, results page and award.
ACT IV: NAMED BILLING, TWO OF FOUR OPEN
$25,000
Own what every runner carries or sees. Each Star partner also gets category exclusivity, radio and TV mentions through WGBH and Audacy, a stage moment, first right of renewal, a 10x20 activation space and 50 bibs.
01
Medal
The one thing every finisher carries off the Common and hangs up at home.
02
Bib
On every runner and in every race photo.
03
Official Running Partner
The race shirt every runner wears, plus the Couch to 5K Series.
04
Start and Finish Line
In every finish photo, as the parade crowd arrives.
ACT IV: TITLE BILLING, ONE AVAILABLE
$50,000
“Boston Theater Company’s Road of Rainbows presented by Your Company”
MONTHS BEFORE
Your name in the title and every WGBH and Audacy mention
8AM
Your compound, the largest on the Common, opens
10AM
Your leader starts the race
ALL DAY
The Main Stage, named for you
TWO WEEKS AFTER
Your recap report
Plus category exclusivity, first look at every category and 100 bibs. Two and three year agreements available.
CURTAIN CALL
NEXT STEP
A 30 MINUTE CALL
Commitments due March 1, 2027.
RACE DAY
10am on Boston Common.
CONTACT